Ryanair case study and strategic analysis - Ryanair Case Study, Business Strategy – jmprado.com.br

What advantages does the organization have compared to others?

Which procedures are better examined by the organization compared toothers? What can be improved within the organization?

Which mistakes can be avoided in the future? What are external opportunities?

What are opportunities that can be useful for future organizational development? What are current market trends and how may these develop into opportunities?

Ryanair Case Study Analysis

What are external threats? What obstacles are faced by the organization?

Are there any bad debt or cash flow problems? Ryanair has markedly tailored its activities to be more efficient than any other rival.

In order to succeed as a low-cost carrier it is of paramount importance to develop the critical resources needed in order to gain profits and outpace competitors. A single modern fleet entails cost-advantages with regard to operations, staff training, maintenance as well as purchase and storage of spare parts. Likewise, flexibility in terms of staff scheduling and equipment handling significantly increases.

In this regard it adheres to the highest European standards Ryanair, Labour costs are controlled by continually improving the productivity of employees through performance-based pay incentives.

Ryanair, ; Ryanair, It is worth mentioning that employees are expected to pay for trainings, uniforms, meals and drinks and even mobile phones used at work BBC, a.

Strategic Analysis of Ryanair

Ryanair flies direct non-stop short-haul, single-class routes and favours secondary less congested airports that ensure lower handling costs, fewer delays and faster turnaround times to increase aircraft utilization.

These, for example, encompass on-board sales of food, drinks or merchandise as well as the sale of products and services of strategic partners including public transport, car rental, accommodation and insurance. In addition, Ryanair sells advertising space on its planes and charges high fees for services such physical check-in, excess baggage, hotline calls and ticket cancellation.

Table 3 shows that Ryanair has the highest prices for in-flight food and drinks compared with competitors. It enabled Ryanair to reduce costs through process automation and disintermediation as customers are now obliged to book tickets and check-in online.

Tickets are sold at discount prices months before the actual flight. Prices then increase depending on demand and the time between the booking and the flight. If a capacity target cannot be reached discounts are offered to increase demand. A ticket price comparison can be found in the appendices on page It is worth noting that many key value chain activities are outsourced to third-parties in order to significantly increase cost-efficiency, whereas Ryanair dissertation aehsc monnaie fixed-prices, hedging and multi-year contracts.