Essay on history of jeans

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Foreigners admired the pants worn by American soldiers. The end result was that they were no longer solely American.

Europeans and other foreigners could now enjoy the benefits of the rugged denim. Shortly after World War II with jeans now internationally recognized as a durable, comfortable pair of pants, sales skyrocketed. Jeans were a symbol of rebels during much of the midth century, up until the s. cover letters for resume

Rebel figures like James Dean in movies wore blue jeans almost exclusively while the older more conservative generation did not. Blue jeans continued their tradition as a symbol of revolution into the 60s and 70s as they were the pants of choice among hippies.

Jeans would become more main-stream again in the s. The s were when designers started creating and labeling their own jeans. It was during this time period that jeans were a symbol of high fashion.

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Bythe figure of shops grew to four and subsequently they opened a denims dress shop in Kings Road, London. Pepe enjoyed mass success throughout s in Europe.

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Pepe denims is now sold in over 80 states all over the universe in the continents of Europe, Asia, Africa, America and Latin America. When the trade name launched foremost in India, the market of denims was in its nascent phase.

The thought of denims being a comfy wear was unheard of. Consequently as expected, it took clip to construct trade name and consumer consciousness through media. The coming of international trade names in India besides led to greater consciousness.

History of Blue Jeans in America

They are the manner witting caches, who have their ain set of civilizations. More late, Pepe has recognized its market for yrs old teenage group as there is a deficiency of branded dresss in that group.

Building trade name image is a gradual and uninterrupted procedure for Pepe. Pepe takes a grade attack to selling through both above the line and below the line schemes. Billboard printings, advertizements in national and regional newspapers, magazine ads, etc. Below the line activities consists of patronizing of plans at Times youth challenge, MTV shows, forming manner shows, assorted types of in shop activities, streamer bases etc.

Pepe besides has ambitious hereafter programs. Furthermore, the company is seeking its best to pull female adolescents to its consumer base.

Jeans Market In India History Marketing Essay - Stone Braker Racing

Although the company is confronting stiff competition in the India market, it has carved out a niche of its ain as a trade name non merely for the immature, but besides for those immature at bosom. Spykar Spykar is a place grown Indian dress trade name that started its journey through the jean industry.

The History narrative started essay back in In his college yearss Mr. Pabrekar ran an audio cassette piecing Centre. But the red tent essay was the experience gained in the dress industry that led him to open his unfastened concern.

With a seed capital of Rs 1 Lakh from a recognition society, Mr. Pabrekar opened up his jean trade jean under the name of Spykar.